Omer Yasir Kucuk

Apr 2025 — Present Procter & Gamble Istanbul, Turkey

Implemented Lakehouse architecture using Azure Blob Storage and Unity Catalog, ensuring robust data governance, lineage tracking, and fine-grained access control — migrated 400+ Hive tables to Unity Catalog.
Reduced storage costs by ~70% through optimized Delta Lake Time Travel retention and cleanup policies.
Leveraged Spark and Databricks optimization techniques to improve query performance — reducing several long-running jobs from 20h+ to under 1h.
Designed end-to-end data pipelines based on Medallion Architecture (Bronze → Silver → Gold), implementing monitoring, validation, and operational controls.

Aug 2024 — Apr 2025 Migros – Mimeda Istanbul, Turkey

Analyzed behavior of 15M+ customers in the Migros Money Card program using Python and Teradata SQL to identify key purchasing trends for suppliers (Unilever, P&G, Coca-Cola, Reckitt).
Created G&L, switch, uplift, trend, profile, and campaign analyses to drive data-informed strategies.
Developed automation modules to replace manual reporting for Growth and Sales teams, reducing report generation time.

May 2022 — Aug 2024 Ford Otosan Istanbul, Turkey

Designed interactive dashboards in Power BI and Tableau, leveraging SQL to visualize key metrics such as connectivity, customization, and finance services sales.
Conducted prediction and classification projects with Data Squad teams to segment drivers based on ConnecTruck data, reducing fuel costs.
Managed on-premises data workflows using Airflow, Hadoop, Hive, and PySpark, ensuring reliable data processing.

Dec 2020 — May 2022 TRT Ankara, Turkey

Researched and analyzed the organization and competitive landscape to identify threats, opportunities, and new business areas.
Planned, implemented, monitored, and reported projects defined in strategic plans.
Prepared market research, competitive analysis, and strategy presentations for the Board of Directors.

Where I've Worked